Exterior design
Impressions
Contemporary communication design means creating sustainable and emotional encounters with brands and corporate worlds.
The fundamental principles of these encounters between people and companies are no different from the basic principles of encounters between individuals.
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The first impression counts and has a lasting impact on whether sympathy or antipathy is established. This is a crucial factor, especially in customer service-oriented industries.
This positive impression is strongly tied to authenticity and honesty. Only a company that openly embraces the core of its identity will be perceived as interesting and attractive.
As part of the redesign of the corporate identity for GE Money Bank branches, the primary task is to make the core of GE Money Bank’s corporate identity visible, tangible, and experiential. This is achieved by focusing on a few, impactful elements with high recognition value and by emphasizing openness, transparency, and simplicity in all design components.
The aim of designing the outdoor areas of GE Money Bank branches is primarily to create a visual unity that reflects the brand and corporate identity.
When designing the interiors, the focus lies on preserving the overall visual identity while prioritizing the organization of movement and functional workflows, as well as the clear structuring and allocation of individual areas.
The interplay between the design of exterior and interior spaces is intended to go beyond merely signaling brand and corporate identity; it should also serve as an unobtrusive assistant for users. The goal is to enable users to grasp everything essential about the company, its comprehensive and modern service competence, at a glance.
Nothing should be ambiguous—one must recognize the "work" immediately. Something invisible becomes visible—a force becomes tangible!
Simplicity, and above all, an intelligent selection of materials, should lead to a sense of understatement—"less is more."
"Identity Architecture" optimizes the emotional impact on employees while simultaneously fulfilling the company’s image goals. The identity between the functional use of space and the message conveyed by the space must be brought into harmony.
vienna, Kärntner Ring
Vienna, Wagramer Strasse
Vienna, Troststrasse
Vienna, Thaliastrasse
Baden, Wassergasse
Upper Austria, Linz – Unionstrasse
Upper Austria, Wels – Bahnhofcity
Lower Austria, St Pölten
Lower Austria, Wiener Neustadt
Lower Austria – Amstetten
Styria, Bruck/Mur
Styria, Graz – Annenpassage
Carinthia, Klagenfurt – Bahnhofstrassse
Carinthia, Villach – Ossiacherzeile
Burgenland, Eisenstadt
Tyrol, Innsbruck
Tyrol, Schwaz
Vorarlberg, Dornbirn
Salzburg